Fresh Ideas Showcase

Appeal to buyers seeking innovative products and services by showcasing your new offerings in the Fresh Ideas Showcase. Increase booth traffic and enjoy year-round online visibility within the industry.

How to Apply for a Showcase

Shelves are sold on a first-come, first-served basis, and space is limited. Showcases are available by logging into your exhibitor portal and selecting Purchase a Fresh Ideas Showcase.

Eligibility Requirements

Your company must be an exhibitor in the 2025 Foodservice Conference Show
Your product, product line or service must have been introduced since July 2024

Showcase Pricing

IFPA Members: US$850
Non-Members: US$1,700

Showcase Details

Dimensions: 35" W X 16" H X 11" D
Non-refrigerated
Lit with tube lighting
Exhibitors may rent multiple shelves, different products must be displayed in each shelf

On-site Setup

Showcases are in the Portola Hotel & Spa, DeAnza Foyer. Shelf spaces are assigned by the order in which applications were received and paid for in full. We will do our best to not place you near a competitor. Once on-site, staff will direct you to your assigned shelf. If you have an issue with your display location, please do not move shelf signs around, see the expo team for help.

Setup

Thursday, July 31 from 9:00 a.m. - 5:00 p.m. and Friday, August 1 from 7:00 a.m. - 8:00 a.m.
The Showcase will be locked except during setup, refresh, and tear-down times. Set up your display as early as possible on Thursday to maximize exposure.

Tear-Down

Friday, August 1 from 4:30 p.m. - 5:30 p.m.
Any items not removed by 5:30 p.m. will be discarded, so be sure to remove anything valuable from your shelf. IFPA cannot assume responsibility for any stolen or damaged items.

Showcase Contest

Our judges will review the online listings, on-site displays, and in-booth promotional efforts to determine top finalists for the Best Product Promo and winners for the Best of Show Contest.

Make sure you have your Fresh Ideas Showcase description and photo added in your online listing by logging into your exhibitor portal and selecting Upload Your Fresh Ideas Showcase.