The Foundation for Fresh Produce
Growing a healthier world by changing the trajectory of human health
The Foundation for Fresh Produce is growing a healthier world by changing the trajectory of human health. We believe fruits and vegetables are the answer and we must remove barriers that prevent people from eating them.
The Foundation focuses on improving the appeal of fruits and vegetables as an integral part of people’s diets, supporting solutions that provide easier fruit and vegetable access, nurturing passionate fruit and vegetable professionals, and scaling partner programs that strengthen our collective global impact.
Together with our partners and donors, we’re driving four outcomes to grow consumption:
Boost Appeal
Improving the appeal and driving the demand of fruits and vegetables.
Improve Access
Removing barriers and improving access to fruits and vegetables.
Nurture Fruit & Vegetable Professionals
Inspiring life-long fruit and vegetable champions.
Scale Partner Impact
Strengthening our collective global impact.
Programs Driving Change
The Child Nutrition Education Network
A bold new initiative designed to connect and support organizations delivering fruit and vegetable education worldwide. Learn more about The Network.
Theory of Change: The Produce Industry's Commitment to Global Health
Discover The Foundation's vision for global health. Learn how we're advancing lifelong wellness through fruits & vegetables via 6 levers for change & key partnerships.
Fruitsandveggies.org
Fruitsandveggies.org is the ultimate fruit and veggie hub. It boosts appeal for fruits and vegetables by making them easy to enjoy. It is also an educational and resource hub for food and nutrition professionals. Visit fruitsandveggies.org Visit fruitsandveggies.org
The Power of Pull
Learn about The Foundation's original framework of the top 18 drivers of fruit and vegetable consumption which shine a light on the most effective ways to increase consumption of fruits and vegetables. See the white paper.
Support The Mission to Change The Trajectory of Human Health
Board of Directors
Jin Ju Wilder
Foundation for Fresh Produce Chair
VP of Marketing &
Business Development
Vesta Foodservice
Laura Himes
Chair Elect
Vice President of Global Sourcing, Produce
Walmart
Dwight Ferguson
Past Chair
Board of Directors
Nourse Farms
April Porter
Secretary / Treasurer
President and Co-Owner
Noble Citrus
Partner - Crystal Beach Capital
At Large Members
Stacy Bates, RDE, CDE
Director Nutrition
Wellness Strategy
HEB
Steve Brazeel
CEO
SunTerra, Elevated Foods, Project Food Box
Inci Dannenberg
President of Global Vegetable Seeds
Bayer Crop Science
Nikki Ford, PhD
Director of Nutrition
Avocado Nutrition Center, Hass Avocado Board
Eileen Hyde
Director of Strategic Giving
Vermont Foodbank
Cedric Pauwels
Communication &
Public Affairs Director
Greenyard
Imke van Gasselt
VP Health and Sustainable Diets
Ahold Delhaize
Leslie Wada, PhD, RD
Sr. Director of Nutrition and Health Research
US Highbush Blueberry Council
Amy Yaroch, PhD
Executive Director
Center for Nutrition and Health Impact
Support Our Mission
Our vision is simple, yet ambitious. Grow a healthier world. Yet we cannot do this alone.
People around the world can live their best lives when fruits and vegetables form the foundation of their daily diet. When donors like you invest in growing a healthier world by partnering with The Foundation for Fresh Produce, everything changes.
Eboni Wall
VP, Foundation & Strategic Partnerships
International Fresh Produce Association