The Fresh Supply Chain of the Future

The fresh produce industry is at a crossroads. We face mounting pressure to reduce waste, meet consumer demands for transparency, and adapt to a rapidly changing world. Yet, outdated systems and fragmented data hinder our ability to collaborate effectively. The cost of inaction is staggering: billions of dollars lost to spoilage, eroded consumer trust, and missed opportunities for growth. 

The time for incremental change is over. We need a revolution. And that revolution starts with open collaboration, join us. 

The Challenge 

Current systems are failing us. Non-open-source solutions and proprietary platforms create data silos, limit access to critical information, and hinder collaboration. This fragmented landscape threatens to undermine the value of groundbreaking programs like climate-resilience initiatives, regenerative agriculture, freshness optimization, and food security efforts. 

New Business Models
Imagine a supply chain where growers get better prices for quality produce, retailers reduce waste while delighting customers, and everyone benefits from shared intelligence. This isn't just a vision, it's the future we're building together. 

The Opportunity 

A New Way of Leveraging Insight to Drive Real Value  
By combining real-time data on temperature, location, and quality, AI models could predict shelf life and optimize routing. This creates a framework for validated trust across the chain. Freshness prediction, the reduction of food waste, the elimination of waste, and added pressure to growers really focus on the benefit to the grower and to the retailer in this regard. 

Program Pilot Series
Our collaborative process drives tangible outcomes by actively building solutions for the industry's biggest challenges. 

It's a call to action, moving from concepts to concrete solutions that deliver real value for every stakeholder. 

Join Us 

Shelf-life Prediction
Reduce waste and optimize pricing with advanced predictive models 

Smart Data Escrow
Open source tools to share data with anyone without sharing it with everyone 

Dynamic Pricing / Incentives
Everyone has an opportunity to improve margins with better performance 

Harmonized Standards
Ensure interoperability, reduce barriers, and accelerate innovation  

Roadmap   

Global Collabathon & Action Plan
We're bringing together the brightest minds in the fresh produce industry to identify key challenges and co-create the solutions that will shape the future of our supply chain. 

Join us as we gather crucial input and turn ideas into action. 

Data & Standards Sprint
In this crucial phase, we're convening standards bodies (ASTM, GS1) and industry experts to define the essential data requirements and build the tools needed for our hackathons and pilot programs. 

Hackathon & Pilot Series
Get ready to witness the future of fresh produce in action! Our hackathons and pilot programs will bring together business solutions and supply chain experts to demonstrate how collaborative innovation can increase value, boost profitability, and drive sustainability across the entire industry. 

Global Showcase & Implementation
Join us for a landmark event, where we'll unveil groundbreaking solutions to a global audience of over 35,000 industry leaders. This is your chance to witness the transformative power of collaboration and be among the first to implement these cutting-edge tools in your own operations. 

Submit Your Pilot Project 

Business solution providers and supply chain stakeholders can share their ideas and submit proposals on how they envision making a positive impact in the industry. 

Join us in the Data & Standards Sprint, where your expertise can directly influence the future of the industry. Participate in evaluating real-world case studies and pilot projects,  and contribute your insights to shape the development of data standards and best practices. Your active involvement will play a crucial role in driving innovation and  creating a more efficient and sustainable supply chain for all. 

Producer
For growers, this is a unique opportunity to gain better prices, reduce waste, maintain control, and improve decision-making. 

Logistics
Improve efficiency, enhance decision-making, and strengthen partnerships and future-proof your business with advanced service offerings. 

Retail
The supply chain of the future  initiative offers the ability to reduce waste, meet consumer demands, and improve efficiency in an open and collaborative way that industry supports. 

Technology
Gain deeper insights that will enable you to better anticipate and meet customer needs, collaborate openly with partners, ensure interoperability across systems, and future-proof your business models. 

Standards
Work together to create practical workflows that align standards and encourage engagement throughout the supply chain. This collaboration will also increase interoperability and lower adoption costs. 

Industry
Advocate for your stakeholders by helping to shape a global supply value chain  that is more efficient, sustainable, and equitable for all. 

The IFPA Supply Chain of the Future Initiative was co-envisioned, and is being implemented by TOTEM LTD at the direction of IFPA and its stakeholders . 

Totem specializes in collaborative innovation and open-source solutions for the fresh produce industry. We are passionate about building a more efficient, sustainable, and equitable food system through the power of data and technology. Our expertise in data management, standards development, and community engagement has been instrumental in driving the IFPA Fresh Supply Chain of the Future initiative. We are committed to continuing our collaboration with the IFPA and its partners to bring this vision to life. 

At Totem, we believe that the future of fresh produce lies in open collaboration, shared knowledge, and a commitment to building solutions that benefit everyone. We are dedicated to empowering stakeholders across the supply chain with the tools and insights they need to thrive in a rapidly changing world. Our approach is rooted in human-centered design, agile development, and a deep understanding of the challenges and opportunities facing the fresh produce industry. We are proud to be a part of this transformative initiative and look forward to continuing our partnership with the IFPA to build the Fresh Supply Chain of the Future