When: October 16 - 18, 2025
Where: Anaheim Convention Center, Anaheim, CA, USA
Price per square foot: Members: $50 | Non-members: $100
Total attendance by business type
19,000+ Attendees From Over 70 Countries
Show attendees come to meet:
- Grower-shippers and processors of fresh floral and produce
- Suppliers of flowers and plants
- Sellers of value-added commodities, organics and natural foods
- Solution providers for packaging, food safety, traceability, labeling, transportation and more
- Associations, government agencies, universities and more
Meet your customers
81%
of exhibitors agreed that the QUALITY of leads increased or remained steady
82%
of attendees directly influence the purchasing process
36%
of attendees were top management personnel
72%
of exhibitors agreed that the QUANTITY of leads increased or remained steady
32%
of attendees plan to buy product or services that they saw at the show
38%
of attendees were final purchase decision makers
Buyers
1,284
Retailers
584
Foodservice
Operators / Distributors
1,278
Wholesalers / Distributors
Buyer ratio within each expo segment
7:1
Solutions Buyers
9:1
Produce / Complementary Items Buyers
7:1
Floral Buyers

Erin Hutchison
Sales Account Manager, Trade Shows
International Fresh Produce Association

Kyle McMillan
Director, Trade Shows
International Fresh Produce Association